Amazing cool up balloon house
In 2009, Europe was witness to an extremely ingenious marketing act. Disney, to promote their 2009 release Up in Europe, collaborated with a popular balloon marketing business to make a genuine balloon with an undercarriage that looks exactly like the house in the movie . The entire construction of the balloon itself can be treated as an engineering genius, and it took over 6 months to complete ! The most significant surprise was the one Disney had actually prepared for their London promotions – they flew the balloon right under the Tower Bridge! The act was much talked about and reported in global media.
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